Once the big pieces are built, you need someone keeping the engine running — not another retainer that quietly disappears into task-checking. Choose the partnership that matches where you are.
| Operational Anchor | Launch & Scale | |
|---|---|---|
| Capacity | 20 hours / month | 30 hours / month |
| Investment | $3,000–$4,500 / month | $5,000–$7,000 / month |
| Job To Be Done | Sustain: ongoing execution across the business | Grow: ongoing execution + launch support |
| Best For | Coaches who’ve built infrastructure and need it maintained | Coaches actively scaling — launches, live events, funnels |
Every retainer relationship starts with a conversation, not a contract.
